How to Find a Job in Social Media:
Posted: Sat Apr 19, 2025 4:50 am
1. Strengthen your social media presence
Developing your own social media accounts is an effective way to show a potential employer that you know your stuff. Best of all, you can create your own content on topics you enjoy.
“Create your social media account on a topic you’re passionate about and invest time in it,” suggests Brayden.
If you're starting from scratch, Hootsuite offers tips for growing followers and uk phone number data engagement on Facebook , Instagram , TikTok , and other social networks. There's nothing like practical knowledge, even if it's not "professional" experience.
If you're in college (or even high school), you can also take on the role of social media marketing manager for a school club.
“Join a club at your school and lead its marketing,” says Brayden.
2. Get certified on social media
There are no hard and fast rules when it comes to qualifications for working in social media (more on that later), but a social media certification is a plus.
“There are so many resources out there: webinars you can attend, Hootsuite Academy courses you can sign up for, all of which are trusted by marketing professionals,” says Trish Riswick, social media engagement specialist at Hootsuite. “By training with free resources, you’re showing potential employers that you’ve taken the necessary steps to proactively develop your knowledge,” Trish says.
Hootsuite Academy offers everything you need to learn. Courses include:
Social Marketing Certification
Social selling certification
Advanced Certification in Social Advertising
…and more, plus personalized course options to help you follow the program best suited to your needs.
Many social networks also offer their own training and certification programs to train social media specialists on how to best use each network's specific tools and how to showcase these skills to potential employers on their resumes. You can train on:
Meta Blueprint
Google AdWords Certification
Twitter Flight School
Pinterest Webinars
Check out more courses in our article on certifications that will make you a better social media marketer .
3. Search for a job using social media
The best way to find a job in social media? On social media, of course. LinkedIn, the "smartest" of the social media family (Instagram is the sexiest, Facebook is the cool mom, you know), is one of the best places to land a new role.
“I found my job at Hootsuite on LinkedIn,” says Trish. “The great thing is that you can discover other people who work at the company, connect with them, and ask questions.”
Brayden recommends reaching out to marketing specialists in industries you'd like to work in to arrange an informal interview. LinkedIn also includes tips for your job search.
“Create a search and save notification feature on LinkedIn with the specific keywords of the jobs you're interested in,” suggests Brayden.
That said, LinkedIn isn't the only option. You can join social media community groups on Facebook or follow social media marketers on Instagram to find job leads.
4. Know what to look for in a job posting on social media
The marketing industry is constantly growing and evolving. Type "social media manager" into a job search engine and you'll get plenty of results (a quick search on Indeed just turned up 63 job openings in Bordeaux alone), and that's just one of many online job boards.
But how do you distinguish a good job opportunity from a bad one? Here are some signs that should alert (or reassure) you, according to our experts.
Bad sign :You can't figure out what the company does.It's important to choose a company you genuinely care about to manage their social media, and if you can't even figure out what the company does from the job description, that's a bad sign.
Developing your own social media accounts is an effective way to show a potential employer that you know your stuff. Best of all, you can create your own content on topics you enjoy.
“Create your social media account on a topic you’re passionate about and invest time in it,” suggests Brayden.
If you're starting from scratch, Hootsuite offers tips for growing followers and uk phone number data engagement on Facebook , Instagram , TikTok , and other social networks. There's nothing like practical knowledge, even if it's not "professional" experience.
If you're in college (or even high school), you can also take on the role of social media marketing manager for a school club.
“Join a club at your school and lead its marketing,” says Brayden.
2. Get certified on social media
There are no hard and fast rules when it comes to qualifications for working in social media (more on that later), but a social media certification is a plus.
“There are so many resources out there: webinars you can attend, Hootsuite Academy courses you can sign up for, all of which are trusted by marketing professionals,” says Trish Riswick, social media engagement specialist at Hootsuite. “By training with free resources, you’re showing potential employers that you’ve taken the necessary steps to proactively develop your knowledge,” Trish says.
Hootsuite Academy offers everything you need to learn. Courses include:
Social Marketing Certification
Social selling certification
Advanced Certification in Social Advertising
…and more, plus personalized course options to help you follow the program best suited to your needs.
Many social networks also offer their own training and certification programs to train social media specialists on how to best use each network's specific tools and how to showcase these skills to potential employers on their resumes. You can train on:
Meta Blueprint
Google AdWords Certification
Twitter Flight School
Pinterest Webinars
Check out more courses in our article on certifications that will make you a better social media marketer .
3. Search for a job using social media
The best way to find a job in social media? On social media, of course. LinkedIn, the "smartest" of the social media family (Instagram is the sexiest, Facebook is the cool mom, you know), is one of the best places to land a new role.
“I found my job at Hootsuite on LinkedIn,” says Trish. “The great thing is that you can discover other people who work at the company, connect with them, and ask questions.”
Brayden recommends reaching out to marketing specialists in industries you'd like to work in to arrange an informal interview. LinkedIn also includes tips for your job search.
“Create a search and save notification feature on LinkedIn with the specific keywords of the jobs you're interested in,” suggests Brayden.
That said, LinkedIn isn't the only option. You can join social media community groups on Facebook or follow social media marketers on Instagram to find job leads.
4. Know what to look for in a job posting on social media
The marketing industry is constantly growing and evolving. Type "social media manager" into a job search engine and you'll get plenty of results (a quick search on Indeed just turned up 63 job openings in Bordeaux alone), and that's just one of many online job boards.
But how do you distinguish a good job opportunity from a bad one? Here are some signs that should alert (or reassure) you, according to our experts.
Bad sign :You can't figure out what the company does.It's important to choose a company you genuinely care about to manage their social media, and if you can't even figure out what the company does from the job description, that's a bad sign.