3 tips for doing a hashtag study and 7 recommendations for applying it

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For a digital communication project or strategy to be successful, it is necessary to conduct a hashtag study on social networks .

The world of social media communication is closely linked to hashtags. Published information is categorized based on them, which means that many user searches (perhaps your potential customers) are conducted using them.

A hashtag is a label , so if you use one, you increase the likelihood that your content will be found. You like to be heard when you speak, don't you? This is the same, J.

In today's article, I'll explain how to find hashtags that amplify your message and allow you to speak the same language as your customers, who are the ones using them.

What is a hashtag?
A hashtag is a word or group of words paraguay mobile database preceded by the # symbol that is used to classify and label the content of the publication that contains it.

E.g.: #ThisIsAHashtag

As you can see in this example, there are no spaces, but all the characters are written in a row.

The fact that I capitalized each word doesn't affect the search or ranking. The functionality and use of this tag is the same, although I'm trying to make it easier for you to read.

This is the first recommendation I make to you.

Tip 1: Use digital tools to conduct a hashtag study that amplifies your corporate message on social media.
Before continuing, I also want to remind you that in those master's programs that include a Social Media Strategist module , we cover this topic in depth. This image is an example of this, which also serves as my second recommendation :

social networks
Digital tools are a great way to conduct a hashtag study for your industry. These can be keywords or long tails, depending on the social media platform's usage.

For example, the hashtags:

On LinkedIn they are usually 1 word.
On Twitter they usually don't go beyond 2 words.
On Instagram we tend to make them long and express statuses with them.
On Facebook … don’t use hashtags ( third recommendation ).
Facebook has no tradition of hashtags, and searches for them are rare. A 2016 study , still relevant today, suggests that users on this network put up barriers to content that includes them, leading to them being the ones that generate the least engagement.

These are the tools I suggest you consider:

Social Media Search Engines
You don't have to go far to find hashtags for your industry because social media platforms themselves help you find the most appropriate ones for each specific topic.

The same thing happens with Google: when you start typing, it suggests results. Look at these examples:

search engines social networks
All social networks help you conduct your hashtag research by showing you other hashtags related to yours. Instagram also tells you how many posts have been made on each of them, which is very useful, as we see below.

TweetBinder
A tool that, even in its free version, shows you the number of tweets sent with a specific hashtag. It also provides a basic report, which is quite good. However, if you want a more comprehensive version, you'll need to upgrade to a paid account.

Hashtagfy
It suggests hashtags for Twitter and Instagram and informs you of influencers using them. A very comprehensive free tool.

TalkWalker
This tool is quite comprehensive and free with registration. It also allows you to monitor and perform social listening (my fourth recommendation ).