Francesco Wong, student of IM and Marketing Coordinator in Perulab SA

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Francesco is passionate about digital marketing and is committed to continuing to grow and develop. He currently works as a Marketing Coordinator at Perubal SA and, during this time, he took our Mobile Marketing Course , where he was able to apply what he learned to his work and professional projects. He tells us about his career in the following interview.

All your studies have been focused on marketing. How did you decide?
The thing is, since I was a child, my father always talked to me about business. He's an auditor, but he also has businesses that he involved me in. I was very excited about closing deals and learning about topics my friends had no idea about back then because of my age.

I think that's where my brazil mobile database appetite for more comes from, not stopping both academically and professionally. I currently work as a sales clerk, and I also have my own projects that are enriched by the experience I gain at the companies where I work.

In 2015, you worked as head of marketing at Schubert Company. What did you learn during this time?
At that company, I was dedicated to implementing the entire B2C marketing and sales strategy. I led a team of more than 10 salespeople, in which we developed various 360-degree marketing strategies to impact end consumers.

I learned from the traditional sales channel, where market research is very important for finding the right insights to satisfy the brand's loyal customers in the shortest possible time.

You then became Marketing Manager at Grupo QIB, where you stated that you increased revenue by 30% through digital channels. What were your responsibilities? And what strategies did you implement?
In this laboratory specializing in product reconditioning and product storage for drugstores, I was dedicated to implementing the digital strategy and executing advertising actions to generate greater customer acquisition.

On the other hand, I had many negotiations with pharmaceutical chemists to implement referral marketing and thus reach different companies.

The increase in revenue was due to the involvement of affiliates, the activation of social media and community management, and the alliances that were established with other industry leaders.

You then worked as a Key Account Manager at VetaClub. What did you like most about your job and how did your profile evolve?
I liked it because I could directly negotiate medium and large accounts to generate alliances and benefits for the club's members. I dedicated myself to overseeing commercial issues, and I was never in the office, since my day-to-day work was based on meetings.

Thanks to this, I was able to learn more about B2B negotiations and strengthened my negotiation and persuasion skills, which I consider important for every marketer.