How to Manage Social Media Advertising with Hootsuite
Posted: Thu Apr 17, 2025 9:29 am
Manage social media advertising campaigns
When you manage ads alongside your organic content, you can clearly visualize your entire social media content strategy . You can compare your results, juggle your budget, and dive deeper into the ROI of each campaign.
If you already use digital marketing tools like Mailchimp, Hubspot, or Salesforce, you can also integrate them to centralize all your business data.
Here's how to do it:
In Hootsuite Composer, click Create , then select the platform you want to el salvador phone number data run your campaign on.
Choose your goal, audience, budget, and start and end dates.
Add text and media files to create your ad directly in Composer. You can generate a preview in various formats.
Click Publish Campaign . It will be sent to the social media platform for approval.
After the official launch, use the analytics provided by Hootsuite Social Advertising to get detailed insights into your campaign's performance and ROI.
Hootsuite Analytics dashboard with graphs showing social media ad performance
Free demonstration
Manage boosted posts
The easiest way to create a social media ad is to boost a post. You can do this using the native tools offered by some social media platforms.
However, the most effective method is to manage your boosted posts on Facebook, Instagram, and LinkedIn from one place, alongside your organic content across all platforms, in the Hootsuite dashboard.
Tip: Check out our article to learn more about the difference between boosted posts and other types of social media advertising .
You can schedule your boosted posts in advance as part of a campaign, but you can also set triggers to automatically boost your best organic posts when they reach pre-defined performance thresholds.
Automation triggers section to automatically boost posts that meet minimum criteria
Start your 30-day free trial
If you're short on time (yes, we're thinking of you solo social media managers), this handy feature lets you expand your reach with social media advertising.
Here's how to do it:
In your Hootsuite dashboard, go to Advertising , then select the type of post you want to boost: Facebook, Instagram, or LinkedIn.
Choose your objective, audience, and placements, then click Boost (or Sponsor for LinkedIn posts). And that's it!
screen to configure a publication boost with definition of a personalized audience
Combine your paid and organic social media strategies to strengthen connections with existing customers and reach new ones. Use Hootsuite Social Advertising to easily track all your social media activities, including ad campaigns, and get a comprehensive view of your ROI. Request a free demo today.
When you manage ads alongside your organic content, you can clearly visualize your entire social media content strategy . You can compare your results, juggle your budget, and dive deeper into the ROI of each campaign.
If you already use digital marketing tools like Mailchimp, Hubspot, or Salesforce, you can also integrate them to centralize all your business data.
Here's how to do it:
In Hootsuite Composer, click Create , then select the platform you want to el salvador phone number data run your campaign on.
Choose your goal, audience, budget, and start and end dates.
Add text and media files to create your ad directly in Composer. You can generate a preview in various formats.
Click Publish Campaign . It will be sent to the social media platform for approval.
After the official launch, use the analytics provided by Hootsuite Social Advertising to get detailed insights into your campaign's performance and ROI.
Hootsuite Analytics dashboard with graphs showing social media ad performance
Free demonstration
Manage boosted posts
The easiest way to create a social media ad is to boost a post. You can do this using the native tools offered by some social media platforms.
However, the most effective method is to manage your boosted posts on Facebook, Instagram, and LinkedIn from one place, alongside your organic content across all platforms, in the Hootsuite dashboard.
Tip: Check out our article to learn more about the difference between boosted posts and other types of social media advertising .
You can schedule your boosted posts in advance as part of a campaign, but you can also set triggers to automatically boost your best organic posts when they reach pre-defined performance thresholds.
Automation triggers section to automatically boost posts that meet minimum criteria
Start your 30-day free trial
If you're short on time (yes, we're thinking of you solo social media managers), this handy feature lets you expand your reach with social media advertising.
Here's how to do it:
In your Hootsuite dashboard, go to Advertising , then select the type of post you want to boost: Facebook, Instagram, or LinkedIn.
Choose your objective, audience, and placements, then click Boost (or Sponsor for LinkedIn posts). And that's it!
screen to configure a publication boost with definition of a personalized audience
Combine your paid and organic social media strategies to strengthen connections with existing customers and reach new ones. Use Hootsuite Social Advertising to easily track all your social media activities, including ad campaigns, and get a comprehensive view of your ROI. Request a free demo today.