Example of a successful SEA campaign in the B2B sector
Posted: Sun Apr 06, 2025 7:13 am
A medium-sized IT company that offers software solutions for the financial industry generated new leads and built customer relationships through a strategic SEA campaign.
Proceed:
Keyword strategy: The company focused on long-tail keywords such as "financial software for SMEs" or "accounting software for banks" to specifically target decision-makers in the financial industry. These keywords were specific enough to keep competition low and generate qualified clicks.
Ad copy: The focus was on solving problems. The ads emphasized linkedin data benefits such as "Reduce your accounting time by 50%" or "Optimize your financial processes with our software." A clear call to action such as "Request a free demo" was included.
Landing page: The landing page was specifically tailored to the target audience, with a short lead generation form. It included customer testimonials and a demo option.
Remarketing: Users who visited the landing page but did not fill out a form were retargeted with remarketing ads specifically tailored to their interests.
Results:
Budget: €2,000 per month
Click-through rate (CTR): 8%
Cost per lead (CPL): €50
Leads generated: 40 qualified leads per month
By precisely targeting a niche audience, the company was able to generate highly qualified leads, 10% of whom converted into paying customers within three months. Revenue from these new customers far exceeded the SEA costs.
Conclusion
Search engine advertising is a real opportunity, depending on your goal, to strengthen your branding or increase the visibility of your website. This can be easily controlled by limiting your location or setting a time window. You can also optimally reach your target audience, as the ad is only shown when the booked keyword is entered. By narrowing down the right target audience, you can also increase lead generation. If you'd like to read more about online marketing, download our free e-book "The Basics of Inbound Marketing." I'll just pop over to Aldi... or should I go to Lidl?
Proceed:
Keyword strategy: The company focused on long-tail keywords such as "financial software for SMEs" or "accounting software for banks" to specifically target decision-makers in the financial industry. These keywords were specific enough to keep competition low and generate qualified clicks.
Ad copy: The focus was on solving problems. The ads emphasized linkedin data benefits such as "Reduce your accounting time by 50%" or "Optimize your financial processes with our software." A clear call to action such as "Request a free demo" was included.
Landing page: The landing page was specifically tailored to the target audience, with a short lead generation form. It included customer testimonials and a demo option.
Remarketing: Users who visited the landing page but did not fill out a form were retargeted with remarketing ads specifically tailored to their interests.
Results:
Budget: €2,000 per month
Click-through rate (CTR): 8%
Cost per lead (CPL): €50
Leads generated: 40 qualified leads per month
By precisely targeting a niche audience, the company was able to generate highly qualified leads, 10% of whom converted into paying customers within three months. Revenue from these new customers far exceeded the SEA costs.
Conclusion
Search engine advertising is a real opportunity, depending on your goal, to strengthen your branding or increase the visibility of your website. This can be easily controlled by limiting your location or setting a time window. You can also optimally reach your target audience, as the ad is only shown when the booked keyword is entered. By narrowing down the right target audience, you can also increase lead generation. If you'd like to read more about online marketing, download our free e-book "The Basics of Inbound Marketing." I'll just pop over to Aldi... or should I go to Lidl?