Numerous technical aspects also play a key role in e-commerce SEO. Responsive design is particularly important in this area. This means that your shop page can be viewed not only on a laptop or PC, but also on a smartphone or tablet.
The page content should appear identical on all devices, if possible. The display should automatically adjust to the screen size. If a user has to constantly scroll sideways on their smartphone to see the content, they'll soon look for another store. Therefore, you should ensure that this works right from the start when creating your website.
Depending on the CMS and theme you're using, you can usually display the different ig data views directly. However, to be on the safe side, you should still access the site using your own smartphone. This way, you'll be able to see if everything's working properly.
mobile devicesPossible problems include fonts that are too small or menu items that are too close together. However, such issues can be resolved relatively quickly.
Most content management systems allow you to create different designs for computers, tablets, or smartphones. You should take advantage of this opportunity. More than half of all internet users now use their smartphones to search for information.
Shopping is also increasingly being done using smartphones. Therefore, user-friendliness on mobile devices has become an important quality indicator for Google. Pages that are difficult to view on smartphones lose many places in the rankings. Since the recent update , the Google algorithm has been changed so that user-friendliness on mobile devices serves as a quality indicator.
When it comes to SEO for online shops, loading time is an important factor
Loading time is also a key aspect of technical SEO for e-commerce. When designing websites for online shops, reducing loading time is always the biggest challenge for web developers. A common problem is the elaborately designed pages, which are usually optimized with numerous photos and other graphic elements. However, these are very large and consume a lot of storage space.
Therefore, vast amounts of data must be downloaded for viewing. This can lead to a web page taking several seconds to load. This leads to users simply abandoning the loading process because it takes far too long. Therefore, you should take appropriate measures to reduce loading times. There are various options available to you.
A good way to reduce loading times is to compress images. High-resolution photos are usually several megabytes in size. This is simply not feasible for a website. Therefore, the first step should be to change the actual size. A size of 800 x 600 pixels is usually perfectly sufficient for display on a website.
Next, you should convert them to JPG format and compress them heavily. If you reduce the file size to about 80 percent, no one will notice the reduction in quality. You don't need to buy an expensive graphics application to reduce the size and quality of images. You can even do this with free programs like Paint.
Once you've optimized all of your photos, we recommend serving them via a CDN. This abbreviation stands for Content Delivery Network. It's a network of numerous servers in different countries. Content from websites worldwide is served via this network. This significantly reduces loading times for users. Setting up a CDN isn't difficult. However, there are usually additional fees involved. But it's worth the effort.