You will always be in competition with other craftsmen

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Because your "shop page" will never be indexed, people searching on Etsy or finding the targeted product category via Google will be presented with a list of products from dozens of artisans like you.

This is where you will have to stand out from the very strong competition.

Additionally, for the most competitive searches and categories, the first row (and every other row) will be paid ads paid for by other merchants.


Strong competition and the best places are paid
You are then active on Instagram and Facebook to remedy this lack of visibility
Since Etsy isn't bringing you new customers with its main online sales lever, you're implementing a communication strategy on Instagram (and Facebook).

Before you spend the majority of your time on social media, here are the official 2018 figures from Cefrio on social media usage in Quebec, as well as the figures from the Wolfgang Digital survey:

Only 24% of Quebec adults have an Instagram account
Only 2% of e-commerce sales come from social media (Surprise!) Etsy as a means of communication
As we explained in this article, selling online on Etsy means putting off 40% of online buyers.

If you sell only with a Facebook shop or gambling database singapore Instagram posts, we would tell you the same thing: “ You are not selling to your full potential!”

We always recommend being active on social media to build loyalty and increase your visibility. Even if the majority of your sales come through Google, building a community that speaks highly of your business online is essential.

It's the same thing on Etsy, it's a good means of communication that brings you advantages that are always good to take especially when launching an online store like:

Make yourself known to local artisans
Create partnerships with other artisans
Support each other on social media
Reach buyers who only search through Etsy
But these benefits are sales aids and do not open your business to the entire online buyer spectrum like you can with your own online store!