It is thanks to such topics that the user's attention is attracted and plunges him into deep feelings of joy or fear, because of which he can give his data without hesitation. The user, under the influence of his emotions, cannot think rationally and does everything that is indicated in the letter, which is why an attacker can get all the desired data such as: login and password, bank card number and CVV code. And then just use this data for his own purposes.
Recently, phishing has moved to social networks because there you can get more coverage because emails try to block phishing attempts as much as possible. In this way, your friend/colleague can write to you and offer, for example, to view photos of kittens or donate funds to charity. Thus, a hacker affects your feelings of joy or resorts to your conscience, sometimes files may even be attached to such messages showing that he made a transfer to a charity account or phone number list something else. An attacker can use your friend's account, and therefore you should not blindly believe everything that he writes initially, it's better to make sure that this is really your friend, and the most reliable way is to call a friend and clarify everything by voice.
Phishing techniques
Email
The attacker sends you an email with a subject that should definitely catch your eye and affect your feelings. After you open such an email, anything can be indicated there, for example:
Your account has been hacked to change your password, click on the button below.
In this case, the attacker is playing on your sense of fear, and so that you do not suspect anything, even the sender can be listed as the site's support service. There may also be a letter indicating the winnings or some other information and a link to go to another site. With this type of links, you need to be careful because when you click on them, you can independently give personal data to a hacker, as well as infect the system with a virus.