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Posted: Mon Feb 17, 2025 4:19 am
You can reach a lot of people through social media, but you can't treat everyone equally. Poor segmentation is a glaring flaw in many social media strategies. Let's look at two examples of poor segmentation from companies that are spending a LOT of money on presence: A company that provides business card services in Mexico. If you go to their site , you will see that the Facebook icon takes you to the Facebook page for the USA in English. Is their segment in the USA? A business card company born in Mexico with a website in Mexico.
When you click on their Instagram or posts from russia whatsapp number data Colombia. Is their target market in Colombia? And let's see an example of a company that understands its market and segments correctly: A company that offers mortgage loans and when you go to their Facebook page from their site in Mexico you find that they are segmenting the groups they are targeting. The digital world allows for segmentation. Those who do not segment do not understand the power of social media and do not do so with a strategic focus. Yes, segmentation is more work because it requires creating different messages for different geographic areas and different population, demographic and economic segments, but that is the way in which brand identification with the audience will be generated.
When you click on their Instagram or posts from russia whatsapp number data Colombia. Is their target market in Colombia? And let's see an example of a company that understands its market and segments correctly: A company that offers mortgage loans and when you go to their Facebook page from their site in Mexico you find that they are segmenting the groups they are targeting. The digital world allows for segmentation. Those who do not segment do not understand the power of social media and do not do so with a strategic focus. Yes, segmentation is more work because it requires creating different messages for different geographic areas and different population, demographic and economic segments, but that is the way in which brand identification with the audience will be generated.