Just because you pause
Posted: Mon Feb 17, 2025 4:11 am
While Google's algorithm allows you to turn an advertising campaign on and off, the reality is that pausing a Google Ads campaign is not a good idea. And it could be a way to waste time and money causing a negative impact on the brand's performance and digital footprint. There are companies that want to pause a Google Ads campaign due to seasonality, others because they receive too many prospects and cannot serve them, and others because they do not receive enough prospects and want to review what is happening. However, pausing your campaign can actually cause a negative impact that can be quite difficult to recover from.
It is not recommended unless the pause is going to be qatar whatsapp number data long-term or permanent. Once a Google Ads campaign has been paused, it will stop generating clicks and traffic, but more importantly, the data generation associated with your ads stops and machine learning has nothing to feed on. If this is done, it may take time to build traction when the campaign is restarted. You leave the space free for the competition On top of all this, there is a high risk of being left behind by competitors. a Google Ads campaign for your business, doesn't mean your competitors have stopped too.
It is not recommended unless the pause is going to be qatar whatsapp number data long-term or permanent. Once a Google Ads campaign has been paused, it will stop generating clicks and traffic, but more importantly, the data generation associated with your ads stops and machine learning has nothing to feed on. If this is done, it may take time to build traction when the campaign is restarted. You leave the space free for the competition On top of all this, there is a high risk of being left behind by competitors. a Google Ads campaign for your business, doesn't mean your competitors have stopped too.