Sense of hearing – sensory marketing
Posted: Wed Feb 12, 2025 9:00 am
For example, Intel, a processor manufacturer, had great difficulty showing its product because it is usually hidden inside another product (device). Namely, a processor can be hidden in an Apple or Asus computer.
In 1998, Intel developed a distinctive sound for its logo, which soon became a symbol of technological quality. The sound heard for many years now on the radio or on television immediately brings to mind a technological, computer brand.
Therefore, this is an example of the fact that without being a producer of music or sounds, you can be remembered by selected human senses as a valuable and interesting brand.
In case the sound mentioned above hasn't "played" in your australia telegram data head yet while reading the above paragraph, I'm including it below.
Nomenclature
Do we associate the Apple company with a distinctive sound? No. However, it has a great effect on the sense of touch and sight.
So Apple decided to produce computers that would simply be different. All computers in the world had a so-called PC box + monitor + keyboard + mouse. In different colors, thicknesses, etc. Apple decided to standardize its appearance and simplify it, which would allow it to stand out from all the computers that companies around the world were producing.
In 1998, Intel developed a distinctive sound for its logo, which soon became a symbol of technological quality. The sound heard for many years now on the radio or on television immediately brings to mind a technological, computer brand.
Therefore, this is an example of the fact that without being a producer of music or sounds, you can be remembered by selected human senses as a valuable and interesting brand.
In case the sound mentioned above hasn't "played" in your australia telegram data head yet while reading the above paragraph, I'm including it below.
Nomenclature
Do we associate the Apple company with a distinctive sound? No. However, it has a great effect on the sense of touch and sight.
So Apple decided to produce computers that would simply be different. All computers in the world had a so-called PC box + monitor + keyboard + mouse. In different colors, thicknesses, etc. Apple decided to standardize its appearance and simplify it, which would allow it to stand out from all the computers that companies around the world were producing.