Regarding Comscore, NOS says:
Posted: Sun Dec 22, 2024 5:03 am
The NOS response
The NOS not only participates in tracking visitors and sharing that data with advertising networks, but also operates in a gray area when it comes to processing and sharing personal data without clear prior consent from the visitor.
I asked NOS for a response a week ago. A spokesperson promised to get back to me, but that had not happened a week later. Today I contacted NOS again by phone and they responded shortly before publication of this article:
Chartbeat has informed us that they do not collect personally identifiable information. The last digits of the user's IP address are converted to zeros to anonymize the data.
Unfortunately, this cannot be checked, as is possible with other analytical software. Furthermore, Chartbeat's privacy conditions refer to IP addresses without the addition that NOS now provides: "Chartbeat does collect IP addresses from visitors to Customer Websites in order to show geolocation information." I trust that NOS has checked this properly, but it remains difficult for a visitor to find the correct information about the use of Chartbeat by NOS. The Chartbeat cookie is listed on the NOS cookie page in the category 'Other', of which NOS itself states that "personal data may be processed". No opt-out option is offered.
Furthermore, the NPO has entered into an agreement with Comscore which stipulates that the data collected on the public broadcasting site will only be used for analysis for the benefit of the public broadcaster.
Assuming that this agreement is watertight, the question remains how visitors to nos.nl feel about being tracked across all public broadcaster websites without permission, and the question is what NOS and other broadcasters do with this profiling and personal data.
The situation after GDPR
A small consolation: the NOS is not alone. example of whatsapp number in philippines It is difficult to find a website that does it completely according to the rules. That is why I am looking forward to May 25, when the new European legislation GDPR comes into effect. All those trackers that use personal data - such as a full IP address, social media trackers, remarketing cookies and other advertising cookies - may then only be placed with an active and unambiguous opt-in per purpose.
No more green button with 'OK' for all cookies, which means that you as an unsuspecting consumer throw your privacy overboard with one click. No more cookie pages where all options are already checked for you and no more website statistics based on full IP addresses. We will also see cookie walls less and less in practice, because they can only be used for cookies that do not require permission.
The GDPR gives consumers the right to fully control their own data again. I really hope that we will make massive use of this. Publishers and agencies will then have to think about other forms of advertising and about statistics that are truly anonymous and not shared. After the GDPR, a new and better situation will arise.
TV program Zondag met Lubach called for deleting your Facebook account, a discussion on this topic has been raging in the Netherlands. In recent days, I have seen a lot of sense and nonsense. Time for an explanation. Because what is the real story.
The NOS not only participates in tracking visitors and sharing that data with advertising networks, but also operates in a gray area when it comes to processing and sharing personal data without clear prior consent from the visitor.
I asked NOS for a response a week ago. A spokesperson promised to get back to me, but that had not happened a week later. Today I contacted NOS again by phone and they responded shortly before publication of this article:
Chartbeat has informed us that they do not collect personally identifiable information. The last digits of the user's IP address are converted to zeros to anonymize the data.
Unfortunately, this cannot be checked, as is possible with other analytical software. Furthermore, Chartbeat's privacy conditions refer to IP addresses without the addition that NOS now provides: "Chartbeat does collect IP addresses from visitors to Customer Websites in order to show geolocation information." I trust that NOS has checked this properly, but it remains difficult for a visitor to find the correct information about the use of Chartbeat by NOS. The Chartbeat cookie is listed on the NOS cookie page in the category 'Other', of which NOS itself states that "personal data may be processed". No opt-out option is offered.
Furthermore, the NPO has entered into an agreement with Comscore which stipulates that the data collected on the public broadcasting site will only be used for analysis for the benefit of the public broadcaster.
Assuming that this agreement is watertight, the question remains how visitors to nos.nl feel about being tracked across all public broadcaster websites without permission, and the question is what NOS and other broadcasters do with this profiling and personal data.
The situation after GDPR
A small consolation: the NOS is not alone. example of whatsapp number in philippines It is difficult to find a website that does it completely according to the rules. That is why I am looking forward to May 25, when the new European legislation GDPR comes into effect. All those trackers that use personal data - such as a full IP address, social media trackers, remarketing cookies and other advertising cookies - may then only be placed with an active and unambiguous opt-in per purpose.
No more green button with 'OK' for all cookies, which means that you as an unsuspecting consumer throw your privacy overboard with one click. No more cookie pages where all options are already checked for you and no more website statistics based on full IP addresses. We will also see cookie walls less and less in practice, because they can only be used for cookies that do not require permission.
The GDPR gives consumers the right to fully control their own data again. I really hope that we will make massive use of this. Publishers and agencies will then have to think about other forms of advertising and about statistics that are truly anonymous and not shared. After the GDPR, a new and better situation will arise.
TV program Zondag met Lubach called for deleting your Facebook account, a discussion on this topic has been raging in the Netherlands. In recent days, I have seen a lot of sense and nonsense. Time for an explanation. Because what is the real story.