eCommerce traffic trends
Posted: Sun Dec 22, 2024 5:03 am
SEMrush data collected through the Traffic Analytics tool shows an average global monthly eCommerce traffic across all industries of around 17 billion. Typically, peaks are expected in November and December as consumers flock to online stores for promotions like Black Friday and the winter holidays, but the recent pandemic has brought about some unexpected changes to the eCommerce landscape.
Traffic spikes on eCommerce websites this spring have been higher than the traditional spikes we usually see in November and December. Surprisingly, traffic continued to grow in June 2020:
Traffic to eCommerce sites
Traffic growth remained constant during the pandemic months (March-June 2020), vietnam phone number sample averaging 36% across all eCommerce categories. In addition to general retailers such as Amazon, Walmart and eBay, the three categories of Home & Garden, Food and Sports & Outdoors are the ones showing the most significant traffic growth during this time, with a year-over-year rate of between 40 and 50%.
Ecommerce categories with the highest traffic growth
eCommerce traffic sources
Increasing traffic is one thing, but understanding where it comes from is another if businesses want to see the benefits of attracting more visitors. Here’s what we’ve found regarding traffic sources during the pandemic:
Mobile traffic has accounted for approximately 70% of all visits to ecommerce sites. That’s why optimizing for mobile is essential if you want to increase conversions (check out our Ultimate Guide to eCommerce SEO for more tips on mobile optimization).
Around 60% of all ecommerce traffic is Direct, which indicates the role that brand recognition and consumer loyalty play for any online sales business.
Main sources of ecommerce traffic
eCommerce advertising trends: an opportunity amid the crisis?
Paid traffic is not the most important source of traffic in eCommerce, but to get customers and operate in a highly competitive environment, large e-retailers have always been interested in advertising online.
Online advertising spending in eCommerce: an overview
Globally, nearly 50% of all eCommerce advertisers across multiple categories spend up to $1,000 per month on Google Ads campaigns, so it's not necessarily an action reserved for those with larger budgets.
Traffic spikes on eCommerce websites this spring have been higher than the traditional spikes we usually see in November and December. Surprisingly, traffic continued to grow in June 2020:
Traffic to eCommerce sites
Traffic growth remained constant during the pandemic months (March-June 2020), vietnam phone number sample averaging 36% across all eCommerce categories. In addition to general retailers such as Amazon, Walmart and eBay, the three categories of Home & Garden, Food and Sports & Outdoors are the ones showing the most significant traffic growth during this time, with a year-over-year rate of between 40 and 50%.
Ecommerce categories with the highest traffic growth
eCommerce traffic sources
Increasing traffic is one thing, but understanding where it comes from is another if businesses want to see the benefits of attracting more visitors. Here’s what we’ve found regarding traffic sources during the pandemic:
Mobile traffic has accounted for approximately 70% of all visits to ecommerce sites. That’s why optimizing for mobile is essential if you want to increase conversions (check out our Ultimate Guide to eCommerce SEO for more tips on mobile optimization).
Around 60% of all ecommerce traffic is Direct, which indicates the role that brand recognition and consumer loyalty play for any online sales business.
Main sources of ecommerce traffic
eCommerce advertising trends: an opportunity amid the crisis?
Paid traffic is not the most important source of traffic in eCommerce, but to get customers and operate in a highly competitive environment, large e-retailers have always been interested in advertising online.
Online advertising spending in eCommerce: an overview
Globally, nearly 50% of all eCommerce advertisers across multiple categories spend up to $1,000 per month on Google Ads campaigns, so it's not necessarily an action reserved for those with larger budgets.