The mere-exposure effect, which suggests that repeated exposure to a stimulus increases liking and familiarity, can be a powerful tool in retargeting efforts aimed at lead generation. Potential leads who have previously interacted with your brand but haven't yet converted may be more receptive to subsequent lead capture offers simply due to increased familiarity.
By consistently re-engaging these individuals chinese student database with valuable content and strategically placed lead magnet offers in your retargeting emails, you build upon the familiarity established during their initial interaction. They are more likely to recognize your brand and feel a sense of trust, making them more inclined to finally provide their contact information.
Your retargeting emails should still emphasize the value proposition of your lead magnet and address any potential hesitations they might have had during their first visit. However, the added element of familiarity from previous exposure can lower their resistance and increase the likelihood of conversion.
Consider using consistent branding and messaging across your initial touchpoints and your retargeting campaigns to reinforce this familiarity. By gently and consistently re-introducing your lead capture offers to those who have already shown some level of interest, you leverage the mere-exposure effect to nudge them towards becoming valuable leads. The second look, backed by familiarity, can often be the key to a successful conversion.