What will help minimize the likelihood of error

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- choose products that can be used to make “upsells”. Having chosen a unique product, the buyer is unlikely to go to another online store for an accessory for it. It is small, related products that are often the most profitable;

- generate interest and create demand. By choosing a product that the market is not yet saturated with, create demand for it. New products are new content, so allocate a budget for advertising something part time data interesting. An inquisitive buyer will sooner or later become interested and end up on your resource;

- do not underestimate hobbies and interests. Now the main consumer demand is based on the preferences of people who are constantly engaged in self-knowledge and constantly learning something new. Someone goes to a horse club or goes in for rowing, others are keen on scrapbooking or decorating kitchen utensils;

- Focus on what is important to the customer. The prospects for going beyond known market areas and the paradigm of fierce competition are described in the book "Blue Ocean Strategy". Expand the boundaries of existing niches that are overcrowded with competitors (the so-called red ocean) and concentrate your efforts on untouched areas (the so-called blue ocean). Blue oceans are free of competition and contain enormous potential for the company's development, since the rules of the game have yet to be established.