How to maintain good positioning and conversion in search strategies?

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We can say that we are living in unstable times in our country's economy, right? We are seeing constant price increases and reduced consumption, so we are concerned about sales and how the crisis may affect them.

If you share this same concern with your business or even with your personal strategies, in this text you will find how your tactics can be optimized to find simple solutions and continue to do well in searches and especially in your conversions.

Did the crisis really get you?
Before you get upset, how about analyzing the following situation: if you have the impression that the results got worse last month and the current month is not looking good either, one way to analyze it is to compare it with the same period last year or previous years. For mexico mobile database example, compare the first half of 2015 with the same period in 2014. You may see that in reality things are not that bad and that what happened is that the growth that was happening annually or monthly has decreased, but that does not necessarily mean that things are bad.

One of the tools you can use to make this comparison is Google Analytics . In the conversion chart, you can see how much your growth was compared to last year. Another way is to get your sales history from your control or system and compare the periods.

We can reach several conclusions, but do you know which ones can answer whether or not you are in crisis?

Comparative results
In the graph below, the target conclusions for the first half of 2015 (blue line) and 2014 (orange line). We can see that in June/2015, the results fell, but if we analyze the entire period, there was a 147% growth in contacts on the website.

We concluded that May and June were not such good months, but they still had better results than the same period last year. Now we need to understand what could have happened in June with this drop. In this example, the customer segment has a normal drop in search volume during the winter season, which is what we are talking about as seasonality.