10 enterprise challenges of DMARC

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Why doesn't everyone deploy email security?

While it is true that email verification helps improve telegram data email deliverability and prevent phishing attacks, its implementation is complex, which leads to complications. Enabling DMARC in medium and large enterprises, as more people and multiple domains are involved, brings more challenges. Over the years, PowerDMARC has encountered many obstacles and problems in this regard. Therefore, we thought of discussing the main issues here, while proposing feasible solutions. But before that, you should know that companies often lack confidence and are not aware of all the legitimate services that use their domains to send emails. Their concerns are genuine, as the consequences of such mistakes can harm the company's growth, marketing efforts, and communication with customers, prospects, media, etc. Therefore, we recommend a gradual approach of starting with a "none" policy, monitoring the activities of your email sending domains, and then switching to a "quarantine" policy until you are sure that you are ready to move to a reject policy. However, the harsh truth is that the state of complete confidence may never come! Although business continuity plans can also provide a roadmap for handling service failures, we still have to take into account the following points. Countries such as the United States, the United Kingdom, and Japan emphasize DMARC setup and even make it a basic requirement for doing business, mainly associated with government agencies. The United States issued an order requiring all federal agencies to set DMARC policies to reject by October 16, 2018. The United Kingdom has similar standards. The challenge now is that not all companies are confident in switching to a reject policy because some of their legitimate emails will also bounce. However, they are not aware that they can avoid compliance with these regulations by providing a written explanation to justify their reasons. Marketing teams are reluctant because if you send emails in bulk, many of them may not be delivered to the recipient's mailbox at all. In addition, if you use @yahoo.com, @aol.com or @gmail.com for email marketing, the emails will not pass the DMARC validation check and the deliverability of your domain will be affected. The solution is to use your own domain to send marketing emails. In this way, DMARC will work at its best. In addition, a fully deployed DMARC allows you to set brand indicators for message identification or have your brand logo appear next to the email in the customer's inbox. This will increase open and click rates. In medium and large enterprises, employees often indulge in shadow IT, which is the use of devices, tools and services that are not officially approved by the company. They use these devices, tools and services to improve productivity and drive innovation. By using shadow IT, employees are unwittingly providing hackers with opportunities to exploit security vulnerabilities. By inserting DMARC, you can be aware of the existence of these tools and even the employees who use them. This is why employees who use shadow IT are reluctant to comply with DMARC. More Information Every time a DNS query is made, it adds to the 10 SPF DNS query limit, which can be reached very quickly. Exceeding the query limit will result in DMARC seeing it as a "failure". This is when it becomes necessary to fix your SPF record. PowerDMARC's automatic and hassle-free tool instantly replaces all domain names in your SPF record with their IP addresses, eliminating the need for multiple DNS queries. It is common for businesses to outsource responsibilities such as marketing and PR to agencies and add their domain names to the SPF record using the include tag. Everything works fine until the third-party sender (agency) changes their domain name without informing you. This will invalidate your SPF record and affect the DMARC verification process. Constant and diligent monitoring of changes in your SPF record will avoid getting caught up in actions that you cannot control.