90+ E-Commerce Statistics You Need to Know in 2025

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The e-commerce sector continues to grow at full speed. As digital shopping habits change, consumers’ purchasing processes, preferred platforms, and ways of interacting with brands are also transforming. The most up-to-date online shopping statistics for 2025 provide critical data that will help businesses shape their strategies.

In this article, we will cover many important statistics, buy phone number list from general e-commerce statistics to demographic insights, from user behavior to email and social media marketing. We will also detail the impact of giant platforms like Amazon on online shopping and the changing expectations of consumers.

If you want to be successful in e-commerce in 2025, do not decide without looking at this data. If you are ready, let's start!

General E-Commerce Statistics (2025)
First, let’s cover the basics of e-commerce. As digital commerce grows every year, consumer purchasing habits are also changing. Here are some notable general e-commerce statistics for 2025:

33% of the world's population shops online. ( source )
There are more than 28 million e-commerce stores operating worldwide. ( source )
China is the world's largest e-commerce economy with a market of $672 billion. ( source )
The US remains the second largest e-commerce market with a volume of $340 billion. ( source )
It is predicted that 3.6 billion people will be e-commerce users worldwide by 2029. (source )
96% of Americans have shopped online at least once in their life. ( source )
By 2040, it is estimated that 95% of all shopping will be done online. ( source )
Customers who pay with the “Buy Now, Pay Later” (BNPL) method have an average order amount that is 85% higher.