What is your current search strategy? Do you do any in-house SEO work?

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This is the version of question 4 for those who say they do their SEO work in-house. Ask what strategies they have used in the last 12 to 18 months. How have they worked on link building, content creation, and encouraging social sharing of this content? Or ask if they preferred to limit their strategies to email marketing and PPC? Note the strategies used and the scope of the work done recently.

If any work is already or has been done, is there integration between social media, SEO and PPC strategies?
This is another good question to understand the level of sophistication of the potential client's marketing. A good digital agency is one that can ecuador mobile database intelligently integrate SEO work on social media, aggressive link building initiatives and PPC work with ROI monitored “to the penny”. And, to support all this work, the creation of relevant, original and pertinent content to be distributed through the channels. If the answer to the original question is no, add one: Why not?

What is the current structure of the website? Who monitors and updates it?
Again, observation may be enough to draw some conclusions. Check the platform used, whether the content manager is customized, the hosting and its scaling. Find out if they are happy with the site or if they want to move on to something new.

What metrics are available? Do you use Google Analytics? And Webmaster Tools? Of the available numbers, what is actually monitored?
Confirm the answer by asking about the bounce rate, the average time per visit and the most visited pages. This will give you an idea of ​​the true situation or the effective monitoring.

Will we, as service providers, have direct access to website administration, PPC accounts and metrics?
It is impossible to imagine providing quality work without access to relevant accounts, such as Analytics, PPC, Adwords, website administration, etc. Try to understand whether the client will actually block access or whether this obstacle can be overcome. This is a major indicator of serious problems in the future. Certain jobs, such as SEO and website administration, are unfeasible without a relationship of trust and a good dose of autonomy.