Identify your buyer personas

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narrow down the list of items you have chosen by asking yourself questions like Is this a product that can be easily purchased in stores?, Does it solve a problem or is it noticeable? Is this a product that can be found for less than $25? Try to choose from all the selected ones the one that is most profitable and that is most easily marketable (but not too much). Choose something different, original that can be sold on all platforms, even on restricted social networks like Facebook.

Look at the competition. Look around, what are your potential competitors doing? What are their top products? Where have they gone wrong? Learn from them and try to do better.

Nowadays you can create an online business from home or from anywhere in the world, this makes everything much easier but you must not forget that it is still starting a real business. So you must not lose sight of important belgium email list points like this one: you cannot sell anything to anyone , you need to do a thoughtful research beforehand. Once you have identified the right product, all you have to do is focus on your customers.

How to start a successful digital business? By respecting the desires and needs of buyer personas . In short, it is about creating representations of your ideal customers, or those you expect to welcome into your online business.

You may think it's a waste of time, but creating well-defined buyer personas will help you immensely in structuring your site, your content, and the entire user experience.

And when I say well defined I mean really well defined, just like in the example below:

buyer persona: example

Once you have created your buyer personas, it will be much easier for you to understand their needs and choose the right product for them.