After embedding the code, you need to test it to ensure it's working correctly. You can do this with the Facebook Pixel Helper. This is a browser plugin that verifies the pixel's installation. If the pixel is installed correctly, all tracked events should be displayed with a green check mark in the plugin window.
You can also tell from the ads you're serving whether they're counting impressions and clicks. This is a good way to see if the pixel is installed and working correctly. If actions on the website (such as "Add to Cart") are low or nonexistent, slovenia phone number data it could be because the pixel isn't working properly. In this case, you'll need to review the code and reinstall it if necessary.
Legal aspects of the Facebook Pixel
The use of the Facebook Pixel requires the consent of the data subject prior to data collection and processing. Since Facebook collects and processes personal data even before the pixel is installed, it is important that all data subjects are informed about the data collection and give their consent. You can obtain this consent in compliance with the GDPR using a cookie consent tool.
In addition, a privacy policy must be provided when using the pixel. The privacy policy must clearly state which data protection guidelines apply when using the pixel and what rights the data subject has.
Conclusion
The Facebook Pixel is an important tool for improving the performance of Facebook ads. The collected data allows you to make better decisions, the Facebook algorithm can automatically deliver ads more effectively, and you can create and target strong audiences based on the data. Therefore, we recommend using the Facebook Pixel to everyone!