storytelling definition for emotional marketing

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Storytelling is in fact a type of emotional communication, which seeks to represent and stimulate the needs of consumers by going beyond the practical functions of the product.

After all, telling stories has always been an integral part of human life.

Through stories we are able to make sense of the world around us and at the same time allow us to dream and create fantastic realities.

Some of the characteristics of stories are that they are contagious, interesting, inspirational, memorable…and wouldn’t you want all of that for your brand too?

Storytelling aims to make the consumer identify with the protagonist or hero of your brand story, and tries to evoke strong enough emotions to induce action.

To defeat the enemy, the hero needs a precious helper, the only brazil email list one who can help him achieve his goal, and that's where your product or service comes into play.

If you can create the right story and tap into the right emotions, no (emotional) consumer will be able to resist your emotional marketing.


Why Emotional Marketing Works
People have emotions. All of them, even those who pretend otherwise. Consequently, being able to touch those emotions is equivalent to triggering a reaction. This is the main reason why emotional marketing is an effective strategy, but it is not the only one.

Emotional marketing is essential to making great first impressions. Just like the first time you meet someone, the first time you come into contact with a brand will determine your impression of that brand, and consequently of the products and services it sells.