How to approach a multistore strategy?

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Clearly managing multiple e-commerce sites at the same time is not easy, it is something that takes away your focus because you have to be able to work on many sectors that may be very different from each other. My advice is: before opening the second online store, the first one must be profitable and have a defined identity. Otherwise you risk having many active sites but none that generate revenue!

The result of this new strategy? A series of active and successful e-commerce.

samuele ferrari success story

How to find a winning product
In the dropshipping field, a widely used expression is that of “winning product”. There are many ways to discover what to sell online, each entrepreneur experiments and finds his own strategies.

I asked Samuele for some advice on finding winning products that australia email list can follow a long-term plan.

1. Profit margin
You can start a dropshipping business to supplement your income or to change your life and find a new job: regardless of your end goal, you can never lose sight of profit.

We can therefore define a winning product as one on which it is possible to have a profit margin. Remember that the retail price must include the costs of marketing, advertising, management of any collaborators and suppliers.

2. Perceived value
Let's take a pencil, the classic beige one with the pink eraser on top. What is the perceived value of this product? If we were generous we could say €1.

Let's take a pencil again, this time completely black with a perfect design to facilitate the grip, an eraser that, instead of being pink, is gray and triangular in shape. For a pencil of this type we can at least double (if not triple) the perceived value: so we go to €3 per piece.