When I first used Mailchimp, I found it interesting, stress-free, and fun. However, at some point, my stress levels skyrocketed and my entire business was in jeopardy.
Keep in mind that there is nothing wrong with this platform. It is free to a certain extent and is inexpensive once you get to the paid parts. Also, there are many templates available and it is easy to learn. Beginners line data will definitely like all these things and I found myself there too.
I was new to the industry, so of course I was going to pick the easiest subject to learn. Being busy with my startup meant I didn't have time to learn a new system.
However, I wish I had known about ActiveCampaign because when I decided to aim for greater heights, I felt constrained. You can’t use Mailchimp for segmentation, business auto-scaling, or cross-channel messaging. Those looking to grow may find that ActiveCampaign is a better choice. Otherwise, you won’t be able to scale and you may have to switch everything later, which is a tedious and painful process.
Why You Should Make the Right Choice From the Start
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