Case Study: Online Merchandising Revolution

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Today we bring you an interesting case study analyzing how a promotional products company identified its customers' main needs and developed different strategies to increase sales and customer acquisition.

Phase 1. Project creation and needs detection
The project was initiated by a company called Ribel Ideas, which has been operating for 27 years as a promotional communication solutions agency, specializing in the development of ad hoc customization projects, especially for large companies requiring a tailored service.

This company operates offline, and the first business opportunity they saw was expanding the online market for promotional gifts and selling promotional products to small and medium-sized businesses that don't require such a tailored service as larger companies do.

This need was identified argentina mobile database thanks to the growing demand for the brand from small and medium-sized businesses that needed a small to medium quantity of promotional products with more standard customization.

Thus, they created a brand called "Moloon," with the intention of offering personalized products to a target audience whose purchasing process is more agile and more direct.

Phase 2. Competition study
Before launching the online promotional gift brand, a thorough study of the competition in the market at the time was conducted. Several conclusions were drawn from the study:

There was a lot of competition in online merchandising, with many companies already established in the sector offering corporate gifts.
The price of the products they offered was quite high.
You couldn't immediately see the customized product; you had to wait several days for the company to prepare the sketch.
The purchasing process was quite slow and unintuitive, as there were usually many steps and some of them were confusing.
None of them had a live chat to guide customers, which made navigation and their experience on the site difficult.
Phase 3. Creating the strategy
Thanks to the study of the competition and the previous experience of the "Offline" agency, different strategies were created to satisfy above all two key points of the target audience that usually buys this type of product: speeding up online purchasing and personalized attention .

To streamline the purchasing process, an online configurator was developed , allowing users to create their own customized product without having to wait for any design from the company.

The typical online merchandising purchase involves selecting the different customization options you want, which typically include the logo's placement and colors, and finally, attaching the image. After a few days, the company will email you a photomontage of the product you selected with the attached logo and the prior instructions.

As previously mentioned, this purchasing process was found to be slow and unintuitive for the customer, so the creation of an online configurator allowed the customer to both view their customized product instantly and eliminate additional steps in the purchasing process.

For personalized service, the strategy was simpler. Due to the many questions a customer might have when purchasing promotional merchandise, it was decided to implement a live chat to answer all questions customers might have, both at the time of purchase and during the product selection process, ensuring more satisfying website navigation.