Now, let's get down to business. We've created a list of tips that will increase your chances of making it on TikTok, from filming to hashtags to editing.
1. Participate in trends
TikTok is a platform known for its use of music and sound clips. Incorporating paraguay phone number data popular sounds into your content can increase your chances of going viral. One effective technique is to use trending audio clips: they capture attention (and increase watch time), the viewer knows what to expect in your video, and a user can discover your video through the audio clip's search page.
Even if you recorded your own audio for the video, we recommend adding a trending song in the background to increase your chances of creating a buzz. You can lower the volume of the music so it doesn't overpower your audio.
Be aware: Brand accounts have access to a more limited library of commercial music than creators and regular users. Don't rush into it if you spot a trending sound clip, and first check if your account can use it. Follow our tips for finding professional sound clips on TikTok .
In this example, Delta uses a trendy sound that is perfectly in line with its activity: well done!
2. Use hashtags wisely
Hashtags and challenges play an important role in the TikTok experience. Using them correctly can increase your content's visibility. By using the right hashtags and participating in popular challenges, you can potentially reach a wider audience.
Some tips for hashtags:
Opt for a mix of popular and niche hashtags, not just one or the other.
Don't use #FYP, #foryou, or any other generic hashtag: it doesn't work !
Limit yourself to 3-5 hashtags.
Discover 7 additional tips on TikTok hashtags in our dedicated article.
3. Create compelling content that users will want to share
Creating content that will get shared is one of the most important factors for creating buzz on TikTok. What types of content do people consistently share with their friends and followers? Here are some tried and tested themes:
Funny/entertaining. Everyone loves tagging friends in memes or sending funny videos in group chats, right?
Instructive. It's no coincidence that the #LearnOnTikTok hashtag is so popular! Share your knowledge with other users. If you teach them something surprising or original, people will be more likely to share your content.
Inspiring. You can be a source of inspiration in many ways: by showing people how to solve a problem or how to improve their style/health/life, for example. If you can inspire others to change their behavior or life in some way, there's a good chance they'll share your content in turn.
Ah, the list: one of the oldest techniques in content marketing. It's still an effective one, though: if you're planning a vacation to Canada, you'll probably share this list with your travel companions!
4. Start catchy and keep it concise
As we discussed earlier, TikTok's algorithm takes average viewing time into account. You need to capture the viewer's attention from the very first seconds and give them a compelling reason to watch your video for as long as possible. That's why it's essential to nail your hook.
Although TikTok has gradually increased video length, generally speaking, shorter is better. However, if you want to record a longer video, tell a story and keep the format consistent.