Simply put, it's in everyone's interest to have a great reputation for your blog. You want to be the best source of content in your niche, and your users want to visit a trustworthy site. Google wants to connect the two.
Take a quick look at the top results when you type a phrase into Google. As an example, I'll use "best times to post on social media."
CoSchedule's blog post on the same topic ranks on the first page and also appears as the chinese overseas europe database featured snippet :
how-to-get-backlinks-for-your-blog
But why does this page rank so highly? Yes, the content is great—but that's not the only reason. I bet it's its backlinks.
1. Consider the format of your content
I know what you're thinking: "Elise, you just told me that content isn't king. Why do you list this as the first step?"