Contact local high schools or universities to let them know that you are offering a scholarship their students might be interested in and provide them with a link to your page.
Need inspiration? Check out the scholarship pages from GEICO and McDonald's . Find more ideas at Scholarships.com .
Building backlinks for a new website is not that difficult if you schedule time for it regularly.
Link building should be part of your marketing efforts, so if you can set aside some time ebay database each week or month for it, you won't have to think about it constantly.
Now get started and enjoy watching your website grow in rankings, traffic, and conversions!