Online course

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Want to share detailed information with potential clients in a structured and educational way? A free online course could be the solution.

Online training is a great lead magnet if you have a business or educational website. It gives potential students the chance to try out your training before investing in a premium course or coaching session.

An example of an online course, used gambling database usa to collect contact information
Alternatively, a course might be a good option if you sell complex products or services. By creating some training around your offerings, leads can learn more about your company in an engaging and interactive way.

9. Email Course
An email course is simply an autoresponder series that teaches a lead how to do something specific.

An example of an online course, used to collect email address for a mailing list
Unlike full online courses, email courses don’t require any specialized software, and the lead doesn’t need to create an account on your training site. This makes email courses very easy to set up and use.

That said, they’re a good option if you want to share knowledge in a structured way without a high barrier to entry – both for you and the lead!

If you sell complex products or services, email courses also allow you to educate prospects over time and demonstrate your expert knowledge in a way that isn't too overwhelming.