While the hospitality industry can greatly benefit from local search, it's not fully prepared. Our partner uberall evaluated 73,000 websites, and shockingly, only 4 percent were local search-ready. This means that the vast majority of these websites (96%) lacked accurate information in key business directories like Google and Bing to maximize their local search performance.
Our optimization goal is to achieve the highest ranking for Google searches for "restaurant near me." The result is a Local Pack, Local 3-Pack, or Snack Pack with three results appearing at the top of the page.
Restaurants in the Local Snack Pack
When potential diners search for restaurants online, appearing in the top three band data results is crucial. As Moz confirms, if you don't make it into the snack pack search results, there's only an 8 percent chance they'll stumble upon your establishment and choose it over other options. When it comes to driving growth in the restaurant industry, nothing beats local search optimization —no other measure carries more weight!
How to bring your restaurant “close” to your guests
If you want to make your business visible through local search, there is no better way than to list and maintain all locations in online directories and map services as well as on recommendation platforms .
It is important that you appear in the major online directories - think about:
Google
Bing
Apple Maps
Facebook
Foursquare and
TripAdvisor
This ensures that potential customers can easily find what they need when searching for businesses like yours.
Online directories are an important aspect of local search, but they're not the only factor. One of the most important elements is ensuring that your business information is accurate and consistent across all platforms . Unfortunately, this step is often overlooked in favor of quantity over quality when it comes to online presence.
If you want Google to recommend your location, you need to gain its trust. To do this, it's essential that your business information is accurate and consistent across all platforms . The more accurate and complete this information is, the greater the chance you have of appearing in the top three Google results!
Ready to increase your online visibility and ensure your business is found where local customers are looking? With our intelligent listing tool, the Business Data Manager , you can quickly and easily create, manage, and maintain accurate, correct, and consistent business information in real time across over 35 platforms and directories.