When collaborating with channels aimed at children?

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3–0.5% in this parameter. You need to monitor not only the CTR, but also the bounce rate, which can be viewed in Yandex Metrica. If a user clicks on a banner with one piece of information and goes to a site with completely different information, then such a click will be wasted. Kidfluencers - a way to cultivate consumers What difficulties do advertisers face Top bloggers often do not want to collaborate with certain brands, or they overcharge. In turn, kidfluencers , who occupy average positions, also often demand huge fees that do not meet advertisers' expectations. And small bloggers, unfortunately, often cannot provide the desired result. In this regard, in recent years, there have been far fewer successful advertising campaigns in the children's section of YouTube, compared to other segments.

But nowadays, kidfluencers are one of the most effective jordan cell phone number list ways to promote a brand, as well as to cultivate its users. This is due to the fact that the cost of advertising integration has dropped significantly, and views are constantly growing. What do kidfluencers give to brands? Among zoomers, as well as representatives of the Alpha generation, the opinion leaders are kidfluencers. Even such a huge corporation as Google and others are ready to invest millions of dollars to study the principles of sales to this audience in a few years, when it becomes solvent.

In turn, YouTube is already in action. Owners of children's channels are already influencing what kind of personalities children grow up to be and what preferences they will have in the future. Thus, advertising integration in children's content is an investment in the future of the company. This is due to the fact that, most likely, child bloggers will retain the position of opinion leader among their followers in the future. In 2018, Google conducted a study that found that 65% of teenagers buy clothes and shoes online.